Meet our founder, Caroline
She is one happy soul! She strongly believes that it's time for manufacturing companies, like ours, to provide products that are kinder to the planet and make the world a happier place.
Caroline’s mission is to spread happiness by creating sustainable personal care products that do good for all. Her goal is to bring sustainability into product creation without
compromising quality and function.
That helps you and our beautiful planet.
The plastic problem
Each year, over 1 billion plastic toothpaste tubes, toothbrushes,
floss, and mouthwash bottles end up in landfills and oceans.
Plastic production will increase by 40% in the next 10 years.
If we don't do anything about the plastic soup, oceans will carry
more plastic than fish (by weight) by 2050.
Since fish end up eating the plastic, it is then present in your food,
salt, and drinking water.
We believe in
We believe in being honest and transparent about everything we do. You deserve to know what impact you’re making on the world.
We believe in never-ending learning and improving. We always strive to improve our products – for you and our beautiful planet alike.
We believe quality, natural products should not be a luxury, therefore we strive to make our products available for everyone.
Our promise
We carefully develop all our products with no unnecessary and potentially harmful ingredients. All our products are non-GMO, vegan, gluten free and no animal testing. No parabens, sulfates or BPA.
We always aim to use as little plastic as possible, both when it comes to product packaging to shipping.
We always strive to improve our products - for you and our beautiful planet alike!
Quality products developed with care:
Use thoughtfully sourced material and ingredients
Never to test on animals
100% vegan
Only use natural ingredients
To minimize our plastic use
We stay away from complex words like GMO, BPA, phthalates, parabens, harsh chemicals. We always choose material and ingredients that are as close to nature as possible.
ALL RECYCLABLE MATERIALS, ALWAYS
We believe that we have the responsibility as a manufacturing company to reduce the environmental footprint. All our jars, bottles and containers are either biodegradable or recyclable, making you, us and the planet happy.
NO TESTING ON OUR FURRY FRIENDS, EVER.
Testing on animals is just pure cruelty and makes us seriously unhappy that's why we never ever test on animals. We are, and have always been 100 % cruelty free.
WE CARE ABOUT YOU!
We always put the customer first. We are committed to providing best in class products AND best in class customer service. We respond to all inquiries within 24 hours and will make sure you have a pleasurable experience shopping with us!
We plant trees
IN PARTNERSHIP WITH ONE TREE PLANTED.
One Tree Planted is a 501(c)(3) nonprofit that is on a mission to make it simple for anyone to help the environment by planting trees. Their projects span the globe and are done in partnership with local communities and environmental organizations to create an impact for nature, people, and wildlife.
Reforestation helps to restore forests that have been degraded or deforested, provide jobs for social impact, and restore biodiversity habitat. Many projects have overlapping objectives that contribute to the UN's Sustainable Development Goals.